Little CX Wisdom
Product Is Not What We Want

Product is not what we want
We want the results
But we remember only how the results made us feel

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Product Is Not What We Want

Yes… it is not about the lemons.

We Want The Results

Lemons will help us make the lemonade we want.

Because We Remember How It Made Us Feel

Because the lemonade brings the feeling we seek

People will forget what you said,
people will forget what you did,
but people will never forget
how you made them feel

More To Explore

Why Do We Do It?
Antoanella Pernette

Why Do We Do It?

We believe in a better way of doing business.

We believe it will make the world a better place.
We know a good product for a reasonable price is not enough today.

Jenny & The Jets Cafe
Antoanella Pernette

Jenny & The Jets Cafe

A client asked me the other day:
“Why do I need an Ideal Client Persona?
That’s marketing stuff …
Why can’t we just get on and fix operational stuff here?”

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